“The arts are an important part of the cultural and economic life of the entire community...” Photo by Dante Fumagalli and Jason Hayes The Ashland Public Art Commission declares in its statement: “The continued vitality of the arts in the City of Ashland is a vital part of the future of the city as well as of its citizens. The arts are an important part of the cultural and economic life of the entire community of Ashland and enrich the participants in the arts as well as those who observe them.” At Southern Oregon University, Oregon Center for the Arts is also busy updating the brochures of public art on campus grounds into the digital domain. The Schneider Museum of Art was recently awarded a grant by the Jackson County Cultural Coalition for the printing their old brochures of public art. “With many projects since then,” explains Schneider Museum director, Scott Malbaurn, “artwork being moved, new artwork being added, we saw that an update is needed.” Malbaurn proposed and secured funding from JCCC for the update of the brochures, and further suggested a new format: “We also noted the fact that the brochure’s physical limits did not permit room for all of the artwork to be listed.” The solution was moving the brochure online, where there could be unlimited freedom to revise and add information. There was also the cost savings benefit of eliminating the need to produce tangible glossy copies of the brochures for distribution, though any visitor would have the option of printing a hard copy from online. High-quality digital representations of the public art came at the fraction of the cost and effort of redesigning and printing a color pamphlet. Malbaurn adds that by going paperless, the project also assisted in the goals of Hannon Library to create an adequate metadata archive of the public art.
2016 Ashland Gallery
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